QR Music Festival is the first interactive music festival though QR codes, created and developed by ChickenBrainKen. We are very happy to have created something new!
This festival brings together technology from QR codes, apps, with augmented reality traditional media.
The idea behind this project was to give visibility local stores, small bussinesses, and emergent music bands.
It’s was a success in the media.
1- We recorded music bands playing at the stores.
2- We created QR codes for each performance.
3- We put these QR codes (customized for each band) at each store where each band played.
4- Created a website and all the advertising material for the festival.
5- Fans would only have to go to the stores and read de codes with their smartphones. They could see the concerts as if the groups were right in front of them in augmented reality.
For the production of this project we had the collaboration of Lo mejor de Malasaña, La Fonoteca, and Lucía Santa Studio.
Para el desarrollo contamos con la colaboración de Lo mejor de Malasaña, La Fonoteca, y Lucía Santa Studio.
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